Thursday, December 13, 2012

Commercial Advertisement Loudness Mitigation (CALM) Act,

Federal Communications Commission (FCC or Commission) rules require commercials to have the same average volume as the programs they accompany.  In the Commercial Advertisement Loudness Mitigation (CALM) Act, Congress directed the FCC to establish these rules, which went into effect on December 13, 2012.

  This law takes effect today. Thank goodness this law is now in place. How many times have you been sitting down with your family and you are watching your favorite show and when it goes to a commercial break that your television set suddenly gets louder than you're setting. However I believe that the FCC should impose other rules to television programming like all those commercials that annoy you while watching your favorite shows. Such as bankruptcy commercials, violence, and things that are inappropriate to the viewing audiences. You wonder why there is so much violence in America it is partly driven by this type of media in our society.


   Why can't technology be made simple for the everyday user. You have so much technology to compete with on a day to day basis. Even if you buy for example a Mac computer within a few month it is now obsolete and now comes the time for upgrading to another system.